Footwear · Shopify · Liquid, OS 2.0
How we built for Phenom Global
Phenom Global
What we did
Theme development for Phenom Global, a multi-brand sneaker and streetwear retailer, on Dawn.
The challenge
Challenge
A multi-brand sneaker retailer carrying Nike, Jordan and other brands across more than 250 products of footwear and apparel needs a navigation structure that reflects how sneaker buyers actually shop — by brand first, then by gender, then by category — plus the practical pieces a retailer selling this kind of inventory needs: a store locator, and financing at checkout for buyers spreading out a purchase.
What we did
Approach
We built out Dawn's navigation and collection architecture around a brand-led taxonomy with gender-filtered collection URLs, added a store locator, and integrated installment-payment financing at checkout.
The result
Outcome
The store's navigation now matches how its buyers actually shop the catalogue, brand by brand, rather than forcing everything through a single generic grid.
By the numbers
Metrics
- 250+
- Products across brands
Snapshot
Scope of work
More work
Related case studies
Shopify · Liquid, OS 2.0
B2B Supply · US
How we built for a B2B supplier of infection-control and cleaning systems for animal-care facilities
Metafield-driven product pages and audience-tailored landing pages for a B2B animal-care infection-control supplier, on a current-generation Dawn build.
Shopify · Liquid, OS 2.0
Music / Merch · US
How we built for Cody Jinks
Horizon theme development and ongoing maintenance for Cody Jinks’ Shopify merch store, scoped to the work done after and independent of the store’s original build.
Shopify · Headless
Connected Fitness · US + UK
How we engineered for a connected-fitness brand
Cart, checkout, analytics and SEO work on a connected-fitness brand’s headless Shopify storefront across two markets — scoped to what we built, not the platform underneath it.