Blog
Notes on Shopify performance and migrations
Written for merchants, not search engines — grounded in Shopify’s own changelog, our own site’s measured performance, and what actually moves conversion.
Sadaf Jehan · July 21, 2026
Choosing the Right Shopify Migration PathThe platform you’re migrating from determines which data model differences will bite you first — here’s what to map before you import a single product.
Sadaf Jehan · July 14, 2026
What Core Web Vitals Actually Cost a Shopify StoreLCP, INP and CLS are confirmed ranking signals, and each one maps to something specific in a Shopify theme you can fix without a rebuild.