How we built for Brulée Beauty

Brulée Beauty is a colour-cosmetics brand founded by a makeup artist and built around shade ranges for golden and deep undertones — a category where the product page has to do the work a counter tester normally would. Twelve products is a small catalogue by most standards, but each one carries a shade system that needs to be genuinely useful, plus the ingredients and brand-story content a beauty buyer expects before trusting an unfamiliar name with their skin.

We built out a shade and swatch system on the customised Pipeline theme, set up bundle merchandising for the multi-shade sets the brand sells, configured the store around GBP as its base currency, and built the content architecture around it — an ingredients glossary, the brand’s own story, and an FAQ section substantial enough to answer the questions a first-time buyer actually has.

The shade system and content architecture now carry the weight a twelve-product catalogue needs them to: a small range presented with the depth a considered beauty purchase requires.