Writer
Sadaf Jehan
Sadaf writes for the Think Studio blog — notes on Shopify performance, migrations, and conversion for merchants and the people who build their storefronts.
Every post is grounded in something checkable: Shopify’s own changelog and developer updates, this site’s own measured performance, or a specific, sourced claim — never an unsourced statistic dressed up as research.
Posts
By Sadaf Jehan
- Choosing the Right Shopify Migration Path
The platform you’re migrating from determines which data model differences will bite you first — here’s what to map before you import a single product.
- What Core Web Vitals Actually Cost a Shopify Store
LCP, INP and CLS are confirmed ranking signals, and each one maps to something specific in a Shopify theme you can fix without a rebuild.