Shopify migrations that don’t lose your search rankings

Every platform models a catalogue differently, and the gap is bigger than it looks from the admin panel. WooCommerce logs customers in using WordPress's own password hashing, which doesn't carry over to Shopify — every customer resets their password on day one whether the migration plan accounted for that or not. Magento's attribute model lets a product carry dozens of custom fields with no real limit; Shopify's variant system tops out at three options per product, so a complex Magento catalogue often needs real restructuring, not just an export and import.

The part that actually loses money is the URL structure. A migration that reshuffles collection and product URLs without a mapped redirect plan can undo years of accumulated search rankings in a single weekend — and by the time it shows up in traffic, it’s too late to fix quietly.