Service
Conversion optimization for Shopify, tested against your own data
Checkout friction and product page clarity, found and fixed.
Conversion problems on Shopify tend to cluster in a handful of places: the product page, the cart, and checkout. Shipping cost surprises at checkout, a product page whose media doesn’t answer the question a buyer actually has, a cart drawer that hides how close someone is to free shipping — these are small, specific, and findable through session recordings and a careful audit far more often than they require a full redesign.
Mobile makes the same problems worse. A missing sticky add-to-cart bar, or one extra unnecessary step in checkout, costs more on a phone than on a desktop, simply because there’s less patience for friction on a smaller screen.
How it works
Process
01
Audit
Review the product-to-checkout path for friction, using session data where available.
02
Fix
Implement the highest-impact changes first — usually product page clarity, cart visibility, or checkout friction.
03
Report
Report what changed against your own conversion data, not an industry average.
What’s included
Deliverables
- Conversion funnel audit (product page, cart, checkout)
- Prioritized fix list
- Implementation
- Before/after conversion reporting against your own data
Questions
Questions we get asked
Do you run A/B tests?
Where traffic supports a statistically meaningful test, yes. Below that threshold, we measure a stable before-and-after baseline instead of running a test that won’t reach significance.
What do you look at first?
Usually the product page and cart before checkout itself — checkout is heavily constrained by Shopify’s own flow, while the product page and cart have the most room for a store to differentiate.