An effective design can convey your message properly, make people connect and relate to it. A good looking website evidently will get you more clicks and traffic. Isn’t that we all want for business success?
Without making you wait any further, here are some basic guidelines you may follow to effectively design.
What is your aim
Rather than focusing on the readers, focus first on your aim and objective as your first step to effectively design. Start with a clear outline and plan accordingly to reinforce you business goals. You may have noticed many websites maximize their product sales by ‘up sell’ and ‘cross sell’. They all have their strategies set accordingly, but the most accomplished ones slow down the buying process. Note, they don’t have the ‘buy now’ buttons. In that way, users go to one extra page(increased customer equity) before buying.
Who are your targets
With the explicit aim in mind, you must prioritize the target people. you may do that by listing the people demographically and geographically:
Number of female and male
Country and city
Education level
Standard of living
Income bracket
Main tool for this can be market research. You can do surveys(using scale), focused group discussions(one on one talk), personal interviews, observations(without letting others know would be most effective) and field trips.
Make sure to figure out the target group to ensure designs don’t block key usage track.
Put yourself into a different standard
A well design website will set you aside. You’ll have a competitive edge. In this globalization, with the wide spread of internet, it’s indispensable to stand out. As a result, it’ll stay on top of your existing and potential consumers’ minds.
You may even find itself linked in their personal websites, blogs, Facebook and tweeter accounts, etc.
Be uniform
Confusing your users can be the biggest mistake in the design and you won’t be able to effectively design.
Be uniform with icons, pics, illustrations all the way to make it look like a close-knit set.
Unpredictable and irregularity will confuse the people and make the message abstruse. Things like spacing, lining, fonts, and contrasts are very scaled down details,but makes a huge difference in the refinement of your website
You can limit it to 6 colors and 3 fonts.
Go with your gut
Yes, there are key rules to follow when designing, but you may alter one or true.
If there is something particularly noteworthy, then go with your gut. You can use few distinctive contrasts or change the hierarchy (a little) to make the note-able element more eye catching.
Give importance to your customers
Missed sales and increased customer support costs are the two dreadful bleak of a poor design. If your customer support is pointing callers to to FAQs of your website, then why wasn’t the info easy to figure out in the first place?
Try to open up a live chat support for visitors. Be curious to know their feed back and give immediate support as much as possible. You’ll get amazing insights that’ll be worth your effort.
This can even boost profits in no time!
Design is crucial in today’s world. It has moved to the top of the business owner’s ‘to do lists’. It matters big time.
Remember that everything evolves, including web design. Be flexible and adaptable. Hopefully, these guidelines will help you long way to effectively design.